Privacy Policy

1. Introduction & UK Compliance

WasteLocate (referred to as "we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data when you use our website www.wastelocate.co.uk (the "Service"). We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We collect and process the following types of data:

• Account Data: If you register, we collect your name, email address, company name, and password (encrypted).
• Contact Data: Information you provide when contacting us via email or contact forms (name, email, message content).
• Usage Data: Information about how you use the Service, including EWC searches, facility views, IP address, browser type, and time spent on pages. This is primarily collected via Google Analytics.

3. How We Use Your Data

We process your data for the following purposes and on the following legal bases:

• To provide the Service: Account management and facility look-up (Contractual Obligation).
• To communicate: Responding to inquiries and sending service updates (Legitimate Interest).
• To improve our service: Analysing user search patterns and site performance (Legitimate Interest).
• To manage advertising: Serving personalized and non-personalized advertisements (Consent).

4. Third-Party Advertising and Cookies (AdSense Policy Compliance)

CRITICAL DISCLOSURE FOR ADVERTISING: We use third-party advertising companies, including Google, to serve ads when you visit our website. These vendors may use cookies to collect or receive information from your website and other sites and use that information to provide measurement services and targeted advertisements.

Google AdSense and DART Cookie

We specifically utilize **Google AdSense**. Google uses the DART cookie to serve ads to users based on their visit to our site and other sites on the Internet.

Your Choices: You may opt out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. You can also visit About Ads Choices to opt out of some third-party vendors’ use of cookies for personalized advertising.

5. Data Disclosure and Transfer

We will not sell, rent, or lease your personal information. We may disclose your data to:

• Google: For the purpose of analytics (Google Analytics) and advertising (Google AdSense).
• Legal Authorities: Where required by UK law or regulation.
• Service Providers: IT hosting, email providers, and payment processors (if applicable), who are under strict confidentiality agreements.

Where data is transferred outside the UK/EEA (e.g., to the USA by third-party services like Google), we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

6. Your UK GDPR Rights

As a data subject, you have the following rights under UK GDPR:

• Right of Access: To request a copy of the data we hold about you.
• Right to Rectification: To correct inaccurate or incomplete data.
• Right to Erasure ('Right to be Forgotten'): To request deletion of your data where processing is no longer necessary.
• Right to Object: To object to processing based on legitimate interests, including the use of cookies for personalized advertising.
• Right to Restriction: To limit the way we use your data.

To exercise any of these rights, please contact us using the details below.

7. Contact Us & Complaints

If you are unsatisfied with our response, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).